The Media and Major Sports Events

Module Leader: Dr. Beth Fielding-Lloyd

Module Information

The aim of this module is to provide you with a critical understanding of major sport events and the complex relationship between the sport industry and related media and cultural industries. It will provide you with the opportunity to demonstrate your understanding of the practical and ethical realities of major events operations and will encourage you to question and challenge current practice. The module also requires you to produce your own planning and promotional tools thus enhancing your future employability within the sport industry.